You have just walked out of a shop or put down the phone after purchasing something. Do you feel Excited, satisfied; fulfilled … eager to return and buy again?
Wouldn’t it be great if you could get your customers to feel that way with you?
How can you get your customers all pumped up and ready to do business with you again?
Here are some tips on how you can get a ‘Wow!” response and show how it can positively impact your bottom line.
Get promising
Promise on dates and times or opening hours. Can you provide a clear promise to your customers? Do you Under promise and over deliver? Promise delivery in 7 days, knowing you can do it in 3 days. When the goods arrived 4 days before expected, that’s a ‘Wow’ factor if ever there was one!
Be enthusiastic
Are you enthusiastic when you speak and deal with your customers? Brimming with enthusiasm? If you can’t project an image which says “I’m happy to be here”, how can you expect your customers or partners to feel different?
First impressions
If you have a shop or office where customers visit you? Do you have a professional message on your answering service? , Customers will judge you on what they see and hear.
Be a problem solver
Despite all businesses believing they have great customer service and product, the fact is that the majority don’t. The main reason is that when people complain, most feel that they have not been listened to and their problem has not been solved. Be a solver of problems - quickly and efficiently.
Be their friend
I love when a business owner takes their time to know me and recognize me when I next call or visit! The bond and the desire to do more business with those types of entrepreneurs, is strong for me. Do you take time to build a relationship with all your customers? Do you go out of your way to get to now their spouses, children’s names? Turn strangers into friends and friends in to customers.
Value for money
In this day and age value is sometimes forgotten. Creating a ‘Wow’ moment can be as simple as giving a little bit extra, something unexpected. It doesn’t have to be of huge value, it’s genuinely the thought that counts. However, don’t restrict this idea just to price. Price on its own may not work, it has to be tied in with something else – 2 for 1, a small gift etc. You’ll again create a ‘Wow’ moment!
Call them
The real killer ‘Wow’ is calling your customer a few days after he has bought. Asking him if the product is fine, is he enjoying it. it does what he wanted it to do, is one sure way of stopping him in his tracks! If everything is great, then you have a customer for life. If there is a problem, wonderful; you have the opportunity to put it right and … have a customer for life. This is a very simple and powerful way of creating ‘Wow’.
So that’s it. If you follow theses simple ideas, all your customers will be saying ‘Wow’ and they will be coming back time and time again. Who knows, they may even tell their friends? Take some time to review these tips and see how you can apply them in your business.
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